Primer Novelty

Release Date 03/01/2019

(Young Heavy Souls)

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Primer is the alias and creative project of vocalist/producer Alyssa Midcalf. With her debut album, Novelty, Midcalf showcases her skills as both a vocalist and songwriter. The sound of the album, which was composed heavily on a Roland Juno synthesizer, is characterized by driving drum beats, sub-heavy bass lines and shimmering synth leads. Midcalf’s vocals are airy yet dynamic, binding her songs together with a reverberating surrealism. To see these elements on full display, look no further than her haunting cover of The Beach Boys song "Til I Die". Partly inspired by the indie time travel film of the same name, Midcalf says she was also drawn to the sense of futurism the word Primer invokes. This is fitting with the tone of her debut album, which brings to mind images of a dystopian disco. 'Novelty' is out 3/1/19 on Young Heavy Souls.